Guides, tutorials & career advice
Guides, tutorials, and career advice for breaking into martech and tech — from the CodingPhase team.
SEO Manager: What It Pays, Why the Range Is So Wide, and How to Get There
Two SEO managers with the same title and the same experience can be $70k apart. That gap is not random, and once you see what driv...
SEO Coordinator: The Cheapest Way Into a Well Paid Career
$45k to $60k to start, no degree required, and it sits at the bottom of a ladder that runs past $130k. Here's the job, and how to...
SEO Content Manager: The Hybrid Role That Pays More Than Either Half
Companies stopped wanting writers who ignore search and SEOs who can't judge writing. The role that merged the two pays better tha...
SEO Analyst: The Data Side of Search and What It Pays
If you like SEO but not the arguing, the analyst seat is the one to want. You answer the questions instead of debating them, and t...
Retention Marketing Manager: Getting Paid to Keep Customers
A rising title with a simple mandate: stop people leaving. It pays well because the math is undeniable, and it's frustrating becau...
Online Store Manager: The Small Business Version of an Ecommerce Career
One store, one person, everything. It's the job title small brands use, it pays less than the corporate equivalent, and it teaches...
Marketing Automation Manager: Owning the Machine Instead of Building It
$95k to $130k to own the systems that run marketing at scale. It's the most technical management job in marketing and the one most...
Lifecycle Marketing Manager: The Job Behind Every Retention Number
Acquisition gets the budget and the credit. Lifecycle quietly produces more revenue per dollar than any of it, which is why this t...
Is Ecommerce a Good Career? An Honest Answer With the Downsides Included
Yes for most people coming from retail, service, or admin work. No for a few specific people, and it's worth knowing which one you...
