Guides, tutorials & career advice
Guides, tutorials, and career advice for breaking into martech and tech — from the CodingPhase team.
Marketing Job Titles: 70+ Names for the Same Email, Web, and Ecommerce Work
Most people search one job title, see 40 listings, and decide the market is dead. The same job gets posted under a dozen names. He...
Web Content Manager Resume: What to Put On It When You've Never Had the Title
Most people applying for these jobs are coming from something else, and they write their resume as if they're apologizing for it....
Web Content Manager Job Description (With the Subtext Included)
A complete job description you can use if you're hiring, and a translation of what each line really means if you're the one decidi...
Technical SEO Specialist: The Best Paid Corner of SEO and the Least Crowded
Most SEO people avoid the technical half because it looks like engineering. That avoidance is exactly why this specialty pays the...
SEO Manager: What It Pays, Why the Range Is So Wide, and How to Get There
Two SEO managers with the same title and the same experience can be $70k apart. That gap is not random, and once you see what driv...
SEO Coordinator: The Cheapest Way Into a Well Paid Career
$45k to $60k to start, no degree required, and it sits at the bottom of a ladder that runs past $130k. Here's the job, and how to...
SEO Content Manager: The Hybrid Role That Pays More Than Either Half
Companies stopped wanting writers who ignore search and SEOs who can't judge writing. The role that merged the two pays better tha...
SEO Analyst: The Data Side of Search and What It Pays
If you like SEO but not the arguing, the analyst seat is the one to want. You answer the questions instead of debating them, and t...
Retention Marketing Manager: Getting Paid to Keep Customers
A rising title with a simple mandate: stop people leaving. It pays well because the math is undeniable, and it's frustrating becau...
