Generative AI: Content Assets for Businesses
One course across all four generative AI mediums: text, images, audio, and video, applied to the content work real businesses pay for.
Most people who "know AI" know one tool for one kind of task. They can make ChatGPT write a caption. Meanwhile the businesses they work for need content across everything: marketing, branding, social media, ads, websites, and more. The gap between one-tool users and people who can produce across every medium is where this course lives.
It is organized the way the work is organized: text, images, audio, and video, each as its own section, after a foundation on how the AI model landscape works, what generation actually costs, and how companies function (so your output fits a real business instead of floating free of context).
The parts businesses pay for
The text section is the deepest, because text is where business demand starts: researching a company for context before generating anything, building a custom GPT for a customer service use case, choosing file formats that work, and producing product descriptions with LLM tools. Then images, audio, and video extend the same discipline to the other assets a brand needs.
The through-line is judgment: which model, which medium, what it costs, and what a business will actually accept. Tools will keep changing; that judgment is the durable skill.
Where it leads
Content production with AI plugs directly into marketing and automation work. It pairs naturally with the AI automations course (automate the distribution of what you generate) and sits inside the broader AI Automations career path. If you are mapping the field, the best AI automation tools gives the current lay of the land.
What you'll learn
- ✓ Choose the right AI model for each job and know where to find the best ones
- ✓ Research a company properly so AI output matches its brand and context
- ✓ Build custom GPTs for business uses like customer service
- ✓ Write product descriptions and business text with LLM tools
- ✓ Generate image, audio, and video assets for marketing and branding work
- ✓ Understand the real costs of generating AI assets and what to avoid
Course Curriculum
5 sections · 11 lessons
1
Introduction
6 lessons
- Intro
- Is Generating AI Assets Free?
- ***WARNING DON'T DO THIS***
- Where to find the best AI models?
- An Overview Of How Companies Work?
- The Importance Of Having Context
2
Text - LLM - Large Language Models
5 lessons
- Doing Research On A Company For Context
- Custom GPT - (Customer Service Example)
- Best File Format For Text Files
- Product Description (ChatGPT, Perplexity) (E-Commerce Specialist Example)
- Write Blog Post For SEO (ChatGPT, Claude, Gemini)
3
Images
4
Audio
5
Video
Before you start
- ✓ None; the course starts with how the AI landscape is organized before touching any single tool
Frequently asked questions
Which AI tools does it cover? +
Is generating AI assets free? +
Who is this for? +
Do I get a certificate? +
More courses you might like
Text Editors
Before you write a single line of HTML, CSS, or JavaScript — you need to understand your tools. In this cours...
Terminal For Developers
The Terminal for Developers course teaches you how to take control of your computer like a pro. If you’ve ever...
Debugging Like A Pro
Nobody teaches debugging. Think about that. It is half the job, the literal daily reality of writing software,...
Email Developer Course: Build Bulletproof HTML Emails
The first time one of my emails hit Outlook, the layout I had spent two days on turned into a single crooked c...
AI Foundations
Most people using AI at work right now are guessing. They paste something into ChatGPT, get a mediocre answer,...
AI Automations: Build Systems That Save Time & Money
Walk into almost any business and watch how the day actually gets spent: copying data between systems, answeri...
