Facebook and Google Ads Marketing
From empty ad account to running campaigns: pixels, audiences, retargeting, and conversion campaigns on both Facebook and Google.
The fastest way to lose money online is to boost a post and hope. Platforms make spending easy on purpose. What they do not hand you is the part that makes spending worth it: a funnel with an end goal, an audience that makes sense, and tracking that tells you what happened.
That is the order this course teaches, and it is not an accident that "Have A Funnel With An End Goal" comes before any campaign gets created.
The Facebook side
You start with the boring setup that everything depends on: business account, ad account, and the pixel. Then the Business Manager itself, which is genuinely disorienting the first time. From there the course builds up through real campaign work: creating your first audience, understanding campaign objectives, then running an awareness ad, a site traffic campaign, and a conversion campaign. Pixel events get their own lesson so you can track what visitors actually do. The section closes with the two techniques that separate beginners from people who know the platform: lookalike audiences and retargeting the visitors who did not convert the first time.
There is also a lesson I want to flag for anyone freelancing: how to use ads to get freelance clients. If that is your situation, this pairs naturally with the Freelancer Guide.
The Google side
Same philosophy, different machine. You create a Google Ads account, learn the interface, and link Google Analytics and YouTube so your data connects. Then custom audiences, retargeting audiences, and two campaign builds: brand awareness and conversion.
One thing I will say plainly: ad platforms change their interfaces constantly, so treat the screens as a guide and the strategy as the real lesson. Funnels, audiences, and retargeting have outlived every redesign these platforms have shipped, and they are what you are actually here to learn.
What you'll learn
- ✓ Set up a Facebook Business account, ad account, and pixel correctly
- ✓ Plan a funnel with an end goal before spending a single dollar
- ✓ Build audiences, including lookalike and retargeting audiences
- ✓ Run awareness, site traffic, and conversion campaigns on Facebook
- ✓ Track what visitors do with pixel events
- ✓ Create a Google Ads account and navigate its interface
- ✓ Link Google Analytics and YouTube to your Google Ads account
- ✓ Run brand awareness and conversion campaigns on Google
Course Curriculum
4 sections
1
First Section
0 lessons
2
Facebook Ads
0 lessons
3
Google Adwords
0 lessons
4
Adding More Videos
0 lessons
Before you start
- ✓ A small test budget, since ads are learned by running them
