AI SEO Course: Learn SEO, GEO & AEO

A plumber I know spent two years and a lot of money on an SEO agency. His site ranked for his own name and nothing else. When I asked ChatGPT who to call for a water heater in his city, it named three of his competitors and not him. He had done "SEO" the whole time. He had just never been taught what search actually rewards.

That is the gap this course closes. Search did not stop working. It split in two. People still type into Google, and now they also ask an AI for an answer and take the first name it gives them. If you want clients from search in 2026, you have to show up in both places, and the skills overlap more than you would think.

What you learn, module by module

Why search makes money. How a search turns into a phone call, why local search is the fastest path to a paying client, what search cannot do, and the audit mindset you will use on every site after this.

What every page must have. Titles, headings, body copy, images, internal links, schema, and the small technical details that decide whether a page is eligible to rank at all. You learn to read a page the way Google does.

Keywords: finding what to target. Search intent, buyer keywords versus research keywords, clustering, and prioritizing by what pays instead of what has the biggest number next to it.

Site structure. Money pages and content pages, hubs and spokes, mapping keyword clusters to URLs, internal linking as architecture, and the anatomy of a page that converts.

Content that ranks and gets cited. Reading the top five results, outlining with answer-first blocks, writing for chunking and specificity, adding the human layer, drafting with AI without producing slop, and refreshing old pages.

AEO and GEO: winning AI search. How AI answers get built, query fan-out, why citations are probabilities, how ChatGPT, Perplexity, and Google AI differ, brand mentions and prompt research, running a brand gap analysis, content built for citation, YouTube for AI visibility, technical AEO, and fixing what AI says about you.

How the lessons work

Every lesson has a short video and a narrated version of the text, so you can watch, listen, or read. The writing is conversational and specific: real examples, real pages, and the exact things to look for. No padding.

Who this is for

Freelancers and agency owners who want to sell search as a service. Business owners who are tired of paying for results they cannot see. Marketers and developers who know the old SEO playbook and need the AI half. If you can read a web page and think about what a customer would type, you can do this course.

Honest expectations

Search is slow. Pages take weeks to rank and months to earn citations, and no course changes that. What this course changes is whether the work you do in those months is the right work. You will leave able to audit a site, explain what is wrong in plain language, and fix it in the order that matters. That is the skill clients pay for.